Create everlasting success
Make your content evergreen and everlasting. Look at musicians, businesses, and authors. They create something that lasts forever. The Bible is the oldest written book and it keeps getting rewritten in newer versions, but the core content is the same.
I work to make sure these podcast episodes are usable for years to come. Specifically telling people to get this or that only works in the short term. Make something everlasting and awesome. Not the next trend or fad.
The goal for the next 60 episodes is to rewrite and redefine the process for episodes. Adding new interview guests, new episode segments, and tweaking some small things.
MAIN POINT – Make content that lasts. Not just some hot topic. 20 years from now, people won’t be talking about how to operate a cd player or cassette tape is clearly obsolete in today's society and will likely never be brought up but writing about how to Think and Grow Rich still lives on.
ACTION STEPS – Create something that will last forever.