Becoming Entrefied with Patrick Hughes

ENT 70: How to Dominate the Market with Your Business - Entrefied Mission Statement v 1.8

February 19, 2020 Episode 70
Becoming Entrefied with Patrick Hughes
ENT 70: How to Dominate the Market with Your Business - Entrefied Mission Statement v 1.8
Chapters
Becoming Entrefied with Patrick Hughes
ENT 70: How to Dominate the Market with Your Business - Entrefied Mission Statement v 1.8
Feb 19, 2020 Episode 70
Patrick Hughes

People buy brands, not products.

Brandless pop-up in Los Angeles in 2018. Brandless Inc., direct-to-consumer personal care and packaged goods company are closing down. Brandless will stop taking orders and cut about 70 employees, less than two years after SoftBank Group Corp.'s Vision Fund said it would invest $240 million in the startup. 

A company with no brand completely failed.

You need a brand. You always see these tv commercials for companies about their brand and what they offer. Coca Cola is everywhere because they realize people buy the brand, not really the product.

Look around you and count all the brands you see. Apple phone? Apple earbuds? Nike shoes? What brand are your clothes and handbag? The brand is all we care about.

Recommended Read: Designing Brand Identity: An Essential Guide for the Whole Branding Team

Show Notes Transcript

People buy brands, not products.

Brandless pop-up in Los Angeles in 2018. Brandless Inc., direct-to-consumer personal care and packaged goods company are closing down. Brandless will stop taking orders and cut about 70 employees, less than two years after SoftBank Group Corp.'s Vision Fund said it would invest $240 million in the startup. 

A company with no brand completely failed.

You need a brand. You always see these tv commercials for companies about their brand and what they offer. Coca Cola is everywhere because they realize people buy the brand, not really the product.

Look around you and count all the brands you see. Apple phone? Apple earbuds? Nike shoes? What brand are your clothes and handbag? The brand is all we care about.

Recommended Read: Designing Brand Identity: An Essential Guide for the Whole Branding Team

Support the show (https://podcast.entrefied.com/gift)

speaker 0:
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Are you ready to be entre vied? Let's break free of the life we're told to live, create freedom and well, by adding value to others live challenge traditions, challenge authority and get entre fied. You guys, welcome to the show. So happened heavy here today. Today we're gonna be talking about how people buy brands, not products to people. Buy brands, not products. Gonna break it down, prove to you why they do that. Why they choose those, because kind of weird. You know, it's kind of weird that people will buy something like a Gucci handbag for I don't know how much they are. Maybe 200 bucks. And then and then the same bag you see somewhere else. It's like $10 But because it doesn't say Gucci, they buy the $200.1 because it's all about neighborhood. Hey, man, what? What name? Brain is your phone? Your watch, you know? Yeah, that's what we're gonna be talking about. Hey, go ahead. Hit the subscribe button. Go ahead. Leave a review given us five stars, four stars, three stars. Whatever reviews help us to attract new listeners and give him or great content. I mean, this is 100 sent free, totally making for you guys, and we really hope you enjoy the show and everything. We're ad. So here's entre fied. We help you create success by adding value to other people's lives and situations by taking action, challenging possibilities and making logical choices toward your goals and dreams. In order to achieve that next step in your life, your business investments brand list popped up. There was a company called Brainless Incorporated, and it popped up in Los Angeles back in 2018. Um, it was a direct to consumer personal care and packaged goods company. So what they would do is, they would seem to you Ah, it's It's kind of like, you know, Amazon, whatever and kind of like a grocery store to they would sell food products. So let's say you bought some taco shells. All right, you got a warm, aren't you? Get taco shells, which is, you know, I live in Tennessee, in the south. Everybody's got a Wal Mart and ah, lived on the outskirts of Nashville. And so I do my shopping here at a Wal Mart up the road or Kroger, and you noticed that the taco shells. I always get the ones in the yellow box. I don't know what they're called, but I get the yellow box taco shells because I know the brand is good. I enjoy eating it well, what brainless was doing? They were creating products that had no brand. It was just literally a package that said Taco shells. There was no brand. It was completely uncultured. Nothing interesting. It literally just said Taco shells the most boring thing you can ever imagine. And guess what happened to them. Two years later, they're closing. Now they're going bankrupt. Brainless will stop taking orders and cut about 70 employees less than two years after soft being Group Corporations Vision Fund said it would invest $240 million in the start up. Now, I'm not here to knock on Softbank, but man, they have been getting destroyed by their investments and like we work and and ah, you know, brand Lis. They're definitely start up guys, but they're I mean, they probably had a lot of success too. But I just know that I'm always hearing about Softbank investing in these guys not knocking on soft Man, but yeah, they invested in this company and it was a company with no brand and it completely failed in, like, you know, no Top 200. They had $240 million runway guys and they lost that in two years. They didn't even have a brand. You know, Let's say you go until Mark Neji and you say, Hey, guys, how do we promote, um, something with no brand? What? What are you going to say to that? I don't know, man. Just how do you make ads around that? No brand. You have no vision. You have no brand, you know, entre fied. The brand of entre fied is too channeling Tradition Challenge Authority 9 to 5. That's bull crap. That's bullcrap! Tradition that is totally made up, and it shouldn't exist anymore. That was industrial age thinking it's 2020 man I could make. I can go to Mexico right now connecting the Internet and start making money with stocks, day trading, whatever in the snap of a finger, it's stupid. You can make money anywhere in the world as long as you have Internet connection. So there's 9 to 5 industrial age era thinking is really honestly terrible, in my opinion. And that's one thing that Entre five brand stands for is, let's put an end to this stuff. So if you have a brainless company, you have no mission. Your only mission is to sell boring, bland products. And even if they are great products, nobody's gonna know because it's almost like people. People are very emotional, and a brand attach is in motion to a product or service. And if you have something that's brand lis, that you're not building the brand of it in, You're not attaching anything to that buying decision. And we know all almost every purchase we make his emotional food, especially if I'm going to Wal Mart. Man, I'm feeling like somewhat of my feeling like notice what? I said. I feel like steaks tonight. I feel like steak tonight. I want stakes. Not, you know, I need food right now. That is Taco shells, and I need the cheapest brought. No, you don't think that you think I feel like having this tonight and I want this specific thing because I'm in the mood for that. So Brand is combining mood and a product together. Two really relate to a consumer. So like me, I like chocolate a lot. And so, you know, brands that will promote their chocolate will have beautiful pictures of running chocolate or melted chocolate on the cover of their packets. Oreo has the the Oreo opened up with, like milk splashing in the background. I'm like, Man, I really want some milk and an Oreo And brands are really powerful. Coca Cola is one of the best brain and companies out there. I mean, they are everywhere, everywhere. Coca Cola has boners, commercial everything. You see Coca Cola ever and same thing with, um oh, jeez, totally. Just had a brain fart had the perfect isn't McDonald's. McDonald's. McDonald's is not that good. It's not healthy. It's very unhealthy. Terrible for you. The burgers air subpar, but guess what? They do very well. They market the market. They market in the market. They're constantly giving great marketing and deals. They have billboards. I mean, they're crushing it in their brand. It's a worldwide brand. You know what to expect. You know what you're getting When you signed up with McDonald's, you know what to expect. Just like this podcast with not defied you know to expect an episode every single day of really great quality. So you have to look at things. And as a brand perspective, if you try to go brand lis and you don't build your brand, you're not really conveying any emotions to your customers. So I'm about to go on a six week leadership course. I'm really excited, Really pumped. Gonna be a lot of public speaking and stuff going on there, really excited. And I really feel I'm gonna learn a lot personally. And so you know what? What is the purpose of these episodes of these missions? Statement All that well, the purpose of these air to provide a really honest, clear picture Clear goes clear, clear, concise direction on where we're headed now, the final destination. Who knows where that is? But to know that next turn I mean, you always have ah, painted picture in your mind where you're going in the end. But really, when you hop on a ship or in a car and you're going somewhere new that you've never been before, all you can do is imagine. And so no knowing along the way there's multiple stops. You have to take. It's really more. It's really important to focus on. This stops just as much as you do the in gold. So I make these episodes so I can focus on this stops what have we accomplished? What have we done right? What have you done? Well, where we going in the future for all the listeners out there. So we're on day 70 of the publishing episode every day for 90 days. Challenge. You heard that right? 90 days publishing episode every single day. Ah, lot of people are like, Wow, man, you're crazy for doing that. Some people are like, Well, that's that's just so much content you're giving away. Well, it's it's It's a challenge because it's a challenge to see how committed we are to the podcast to this show. To the listeners, you know, that's the most important thing to me when I check out the show. The first thing I look for is how many people are positively impacted by the show, and that's why I asked that you guys go leave a review on iTunes because it helps more people get impacted by the show in a positive way. And so we're finally interviewing guests last week. We had I'm sorry. We we have been looking for top quality guests that can really bring some amazing knowledge. And last week we had Dr Ron God Ferson. He is a leadership professor and coach, and he has a PhD in human resources and those things. And he's a life coach. He's coached a lot of Fortune 500 CEOs and this guy. I mean, he blew the lid off of it. So go check that interview out. If you if you haven't an opportunity, it is Episode 64 E nt 64 with Dr Ryan. God, Frandsen really great stuff, guys. Really great stuff. He, I mean, is is so much. And he has an assessment online that lets you take Ah, take a test. That kind of see, Are you open minded or closed minded? You know, Are you growth minded or you stagnant? And these are very important things to know because if you want to be a leader, a business leader, entrepreneur, someone that sets the tone, not receives it, then you have to be cognizant of your mentality. What you think how you how you think, how you react how you how you live. You have to be very aware of that. And you actually recommended this saying It's Ah, five minute today, Gratitude Journal. I love it. I love it, but you've got to hear more about that in the show. It's all that imposing the show notes. Ah, Episode 64. Great stuff, guys. So we're finding the best people that we can and trying to figure out a great schedule. You know? Should we do weekly interviews? Bi weekly interviews, Let us know on the Facebook page, Let us know because that's that's a very important thing. It's a very important thing is to to really have a set schedule that's consistent. And you guys were like, OK, they're coming out with a weekly episode of you know, different doctors, different leaders on leadership and becoming better becoming a greater business person. So very important that we have that direction set for you guys. So the main point of today's episode is you need a brand. You really do need a brand, Ah, personal brand. If you're selling yourself to get a job or career, you need a personal brand. That's what you're linked in paging That's a that's a brand that is yourself, that you have worked to build your building, your brand. You're putting it out there for other people to see. And you always see these TV commercials for companies about their brand and what they offer. Like I said earlier, Coca Cola everywhere, McDonald's everywhere, even though they're not the ideal, perfect product, they're still plastered on every wall. Every billboard is surrounded with them. Um, there's hardly not anybody in the world that probably doesn't know what a McDonald's is there in every country, it's stupid how many McDonald's there are. But the point is, is build your brand, build yourself built. Build yourself in a great light, paint yourself in a great light and just become a better person overall, with your business yourself by branding your brain is very important, and hiring people is okay. As a business owner, we try to do everything ourselves. You know, I've recently have been delegating a lot more stuff. I've been outsourcing a lot more stuff to contractors, fibres, an amazing website, and like I said, it's 2020 million. You can pay somebody in India, Asia, another country to do something and they'll do it in a better quality of better, right? You know? And there's a lot of opportunities for everyone in the world to really capitalize on the Internet. It's crazy how interconnected we are right now. So here's actor sets for today. I want you to look around you right now. I want you to count all the Browns brands, count all the brands that you see. Um And what are you seeing? Apple iPhones. I'm looking around. I have a ah, android. Oh, it's a Samsung. That's a brand. Okay, what else do you see around you that is branded is your pants? I'm wearing Nike pants. You know, Nike shoes. What did your purse made out of? What is your wallet? May not of, you know, air. You wearing Oakley sunglasses? I mean, what do you What brands are you wearing right now? And just realized how powerful those things are. You're You're sporting these brands. You're wearing them. You're almost a model for these brands. Especially on things you wear. Like your apple. Watch your apple phone, those air, those air, all items that are your marketing for a company, your marketing, their brand. Hey, Is that What? What Siri's iPhone watches that are. Apple watches that Oh, you know, I got the 30 cool. I got that. I got the two. I like it a lot. Your marketing, the brand for the company. A m e is crazy. And that's why Apple is a trillion dollar company because the marketing is really done by the consumers. They built a brand around apple. People think I'm going to college. I need an apple computer. Oh, I'm doing a graphic designer need apple computer. I'm doing photoshopping in apple computer. People associate things with brands, and that's why brands are so powerful and they dominate. So, like I said, except, look around you, count all the brands and think about how you can make your brand Justus powerful because you can definitely do it. So hey, look, guys steaks for listen to show today Hope you enjoyed it. Please Li River. You let us know what you think. Give us topics ideas you like to hear about. If you disagree with us, disagree with me. Tell me why I love the here. Why? I love to get some feedback. So leave a review on iTunes have a great day. Enjoy your life. Are you feeling entre fied yet? We hope so. For more information and news updates, check us out at www dot entre five dot com for contact Patrick directly on facebook dot com slash patrick Hughes 9000
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